Background

TelstraOne Experience gives mobile users greater control over their mobile services.

Telstra asked Lucas Melbourne to create an umbrella brand for BigPond TV, Mobile FOXTEL, Sensis and Telstra’s general mobile services.

The brand lives on mobile interfaces. For this reason, it had to work and communicate at small scale as an icon.

Solution

Our solution is an evolution of the Telstra master brand. It highlights that the TelstraOne Experience sits at the heart of the organization. The service and brand are a key part of Telstra’s mobile network and system infrastructure.

TelstraOne is now seen on the majority of Australia’s domestic mobile phones.

TelstraOne Experience