Background

Qinross homes are a blend of luxury style and sophisticated building techniques. Qinross homes appear in Melbourne’s most prestigious neighbourhoods.

Qinross asked Lucas Melbourne to redefine their brand to better communicate the balance they achieve between building
and design.

Solution

A new brand strategy was created - ‘the art of building’. Our solution combines art and engineering. Through a blend of influences, classical architecture and architectural drawings, the diversity of Qinross’ offer
is expressed.

Qinross ‘The art of building’

Brand strategy
Brand expression
Brand applications
Brand management











































Photography: Lynton Crabb












































































Site branding