FRESH HISTORY

HISTORY IS RELATIVE. WE MAY ONLY HAVE TWO YEARS OF IT, BUT IN THAT SHORT SPACE WE'VE WORKED WITH, AND CREATED BRANDS FOR, MANY OF AUSTRALIA'S LEADING CORPORATES, RETAILERS AND INSTITUTIONS.

We have enthusiastically embraced new communications platforms and models – our experience in developing mobile brands and mobile device icons is particularly strong in the Australian market.

FRESH PROCESSES

TWO YEARS AGO, EVERYTHING CHANGED. WE FOUND OURSELVES IN A NEW, MORE PRAGMATIC ECONOMIC ENVIRONMENT, WITH DIFFERENT COMMERCIAL IMPERATIVES. IT WAS CLEAR THE OLD WAY OF WORKING WASN'T WORKING ANY MORE.

The Lucas Melbourne business offer has been shaped by these recent world events and made possible by technology.

We believe design doesn’t need to have so many hands touching it on the way through. Arguably, that’s a creative impediment. You don’t need acres of foam board and weeks of head-hours to achieve a brilliant, fresh result.

Lucas Melbourne focus on design driven solutions. We specialize in the first stages of brand development. That’s what we’re great at. There are no layers of account managers and finance people and other expensive overhead. We achieve results through direct relationships between smart creatives and ambitious, intelligent clients. A simple but effective methodology, designed to achieve results - not drawn out processes.

It’s all about the work.

As a result, we stand out as lean, smart and fully focused on achieving the best business result for our clients, as efficiently as possible.

FRESH THINKING

FRESH IS A WORD WE USE A LOT.

Business is clearly changing, and evolving very quickly as well.

So we concentrate on the fresh. On delivering new answers to today’s real business needs that don’t require over-capitalisation.

While many traditional design firms are fearful about where everything is going, we’re excited.